The 6 Best B2B Marketing Channels for B2B Companies

The tactics that charm, captivate and convert in the B2C world are adapted to resonate in the B2B landscape. His profile picture is unique and he provides value, albeit in a different format and style. Yet, despite their different approaches, both posts are engaging and provide valuable insights. This unified view proves social media’s business impact and justifies continued investment.

Paid advertising still commands the largest share. Teams are getting more resources, but the gains are incremental, not sweeping. 48% of B2B marketers say their budget has increased in the past 12 months. Learn how to leverage data for personalized customer engagement through customer stories focusing on data activation and personalization strategies. In this e-book, you’ll discover the importance of personalization, and how you can create a strategy of your own.

“Even if you’re not trying to provide the most personalized experience ever or dominate the metaverse with your omnichannel presence, you absolutely must reuse content if you are going to deliver content effectively,” she says. Among the other hurdles – difficulty locating digital content assets (16%), technology issues (15%), translation/localization issues (12%), and no style guide (11%). Email (44%), organic social media platforms (44%), blogs (40%) and email newsletters (39%) round out the list.

Find your current AI level

Our mission is to provide accurate data and expert insights on emerging trends. The type of marketing messages you should create. For example, Salesforce uses storytelling to humanize the benefits their customers get from their CRM. Today, B2B businesses are using content repurposing to squeeze more value out of the content that they create and publish. That said, chatbots aren't only used for sales and lead generation. (Plus, thanks to AI, they can learn and improve as they interact with your site visitors.)

• Tweets can be shared in real time, making it perfect for tweeting live updates or posting industry news as it happens.
• Product demonstrations, customer testimonials, and explainer videos communicate complex information more efficiently than written content.
• It gets easier to connect with decision-makers who’re interested in what you offer.
• You can combine Google Ads spend data with CRM revenue, overlay website traffic patterns, and add email campaign metrics all in one dashboard that updates automatically.
• And as your readers progress through the sales funnel, you can focus on how your company can help them solve specific problems or achieve certain goals.

Fewer say they use AI to outline assignments (23%), proofread (20%), generate graphics (11%), and create audio (5%) and video (5%). This article focuses on answers from the 894 B2B respondents. I’ll walk you through the findings and share some advice from CMI Chief Strategy Advisor Robert Rose and other industry voices to shed light on what it all means for B2B marketers. Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job.

It’s the top metric for 22% of teams, nearly double the share from last year. We asked teams to name the top metric they use to gauge the success of their videos. Almost 40% of companies spent under $5,000 producing videos last year. Content marketing has had its fair share on LinkedIn, with a 60% rise in content creation within the last year.

What are essential features in an email marketing platform?

Bring in specialist help if needed, or reallocate resources to what’s working. These approaches use logic-driven, ROI-focused messaging to reach business buyers throughout longer sales cycles with multiple decision-makers. Your optimal mix depends on product complexity, deal size, buyer demographics, industry dynamics, and available resources. B2B marketing channels provide diverse pathways reaching target audiences throughout complex buyer journeys. Early-stage companies focused on scalable digital channels—SEO, content marketing, email, organic social.

B2B Brands Produce More Video Content

Map multi-stakeholder accounts across procurement, operations, and engineering to fill complex pipelines. Translate complex value propositions into qualified conversations that move buying committees forward. Our lead generation experts craft specialized strategies tuned to your market's buying cycle and key decision-makers. A full-service B2B lead generation agency combining AI-powered outreach with dedicated SDR teams — delivering qualified meetings for Software, SaaS, Cloud, Healthcare, and 50+ industries.

They combine several best practices to achieve outstanding visibility, authority, and user engagement. You need the most accountable and cost-effective way to generate leads for your business, without wasting resources and time. In this article, we share our research on the top digital marketing agencies in the US, and discuss their specialties. We’ve executed successful campaigns with 100+ B2B companies including Salesforce, Verisign, and Cadence. Many companies choose to work with a skilled agency partner to make the best use of their marketing budget and continue their own learning. While direct mail might be effective in some industries, your time and budget is almost always better spent elsewhere.

Designed for lean teams that aim high

Without one, marketing teams risk spending budget, time, and creative resources on content that only results in vanity metrics. A social media strategy provides the structured framework that connects daily posting, community engagement, and paid campaigns to business objectives. The tools and tactics that worked 12 months ago are already outdated. Ortto and Customer.io cater to this need, offering advanced automation logic and seamless integration with product analytics and engineering workflows.

A recent Harris Poll survey found that 68% of listeners trust recommendations from podcast hosts, and 35% say podcast ads are more trustworthy than other media formats. Dark social refers to the private and (mostly) untrackable ways people talk about brands or share content, such as email, messaging apps (Slack, Discord, etc.), and DMs in social media apps. The platform keeps adding B2B-focused ad formats (like First Impressions ads and its Connected TV option), and its targeting is built around exactly the professional data B2B marketers care about. So lead with the business-focused channels, but don’t be afraid to branch out and test where else your buyers show up.

To get up to speed on the modern best practices, read our guide to developing an effective SEO content strategy. These represent the different platforms and methods people use to answer questions, engage with brands, and inform their buying decisions. The agency should offer a comprehensive range of services and understand the nuances of your industry. Look for an agency with extensive experience with B2B companies and a proven track record of successful campaigns. These platforms allow businesses to establish thought leadership, enhance brand visibility, and engage directly with potential clients.

Inconsistent Brand Messaging

Another 57% report moderate success and 15% feel minimally or not at all successful. Twenty-eight percent rate the success of their organization’s content marketing approach as extremely or very successful. You have to learn how to crawl before you can walk – and walk before you can run.” “Once you have your content standards in place and everyone is creating content in alignment with those standards, there is no limit to what you can do with the content,” Regina explains.

Platforms like Mailchimp, Brevo, and Klaviyo offer intuitive interfaces, solid automation features, and flexible pricing, making them ideal for lean teams that need to move fast without complexity. For data visualization and custom reporting, Tableau offers unmatched flexibility if you have the resources to build and maintain dashboards. Product teams focused on user behavior and feature adoption should look at Mixpanel, Amplitude, or Heap depending on whether they prefer manual event definition or automatic capture. Enterprise organizations with complex needs and existing Adobe investments will find Adobe Analytics provides the depth and integration they require. E-commerce businesses and subscription companies focused on customer lifetime value and repeat purchases. Kissmetrics takes a fundamentally different approach than session-based analytics by focusing best channels for b2b marketing on individual people rather than anonymous sessions.